for anyone interested in the field. Sport Ethnography incorporates methodological case studies to illustrate field techniques in specific sport situations. Sands relays his real-life experiences in sport ethnography, which include confrontations with surf Nazis and becoming a tackling dummy for football players. In addition, the book provides you with multiple reference points that include experiences of others trained in fieldwork who explore triathlons and professional wrestling, go behind the TV camera and inside the dugout, and wrap ankles and windsurf. These insights will allow you to perform sport ethnography with greater cultural accuracy. Ethnographic methods and the fundamentals of fieldwork conveyed through examples of sport ethnography give you a familiarity not found in the sea of other ethnography texts. Sport Ethnography also addresses the recent controversy, both in anthropology and other social science fields, on what the data actually mean and how you can use the data that are ultimately collected. Professional ethnography is far more than recording behavior through a video lens or a microphone, catching behavior in a snapshot, or describing it in a notebook; it requires a thorough knowledge of fieldwork. Sport Ethnography provides you with this comprehensive understanding by presenting detailed information on: participant observation, culture shock, cultural relativism, establishing rapport, interviewing, a contemporary definition of culture, interpretation of experience, analyzing and writing about culture, and an understanding of ethics. Sport Ethnography equips you with the proper techniques to perform sport ethnography. Through case studies and captivating life experiences, the author will demonstrate how you can apply these techniques in real settings. Sport ethnography is an exciting and expanding field, and Sport Ethnography is required reading for anyone interested in this discipline. About the Author The foremost authority in the field of sport and culture, Robert R. Sands, PhD, has published extensively on sport and culture. Sands, no stranger to participant-observation fieldwork, authored Instant Acceleration: Living in the Fast Lane and Gutcheck! An Anthropolog  (less)

for anyone interested in the field. Sport Ethnography incorporates methodological case studies to illustrate field techniques in specific sport situations. Sands relays his real-life experiences in sport ethnography, which include confrontations with surf Nazis and becoming a tackling dummy for football players. In addition, the book provides you with multiple reference points that include experiences of others trained in fieldwork who explore triathlons and professional wrestling, go behind the TV camera and inside the dugout, and wrap ankles and windsurf. These insights will allow you to perform sport ethnography with greater cultural accuracy. Ethnographic methods and the fundamentals of fieldwork conveyed through exampl...  (less)