the long list of new features and next-gen connectivity are more than you could ever expect. New ClearScan 240 -- If you love watching Sports or Action Movies, ClearScan 240TM will put a smile on your face. Some fl at panel TVs just can t keep up with the action. On the other hand, REGZA LCD TV with ClearScan 240 will make you feel like part of the action. ClearScan 240 combines 120 frames per second with a new advanced Backlight Scanning System to create a 240 Hz Effect. New REGZA LCD TV with ClearScan 240 creates such a new level of picture clarity with motion video that you won t know whether to stay glued to your seat, or to jump from it. New CrystalCoat -- You may watch TV at night in a dark room, but sometimes you may keep the lights on and have a bright room, or watch the game on Sunday afternoon with even brighter sunlight coming through the windows. Extra room light can lower the contrast on some TVs, but with CrystalCoat, you don t have to worry. CrystalCoat stops ambient room light reflections from washing out the picture, creating up to 30% better contrast in bright rooms. Now you can enjoy the deep high contrast REGZA picture in all room light conditions. New Dolby Volume -- If you have ever been bothered by loud TV commercials or inconsistent volume when changing channels, Dolby Volume technology is the solution. Advanced algorithms monitor the audio during programs, when commercials start, and when changing channels. Louder programming is brought down, while lower programming is brought up. This ensures a consistent volume level with full dynamic range at all times. New USB Port and SD Card Slot -- Thanks to our new USB Port, you can now watch your movies or videos, view your digital pictures, or even listen to your digital music, by just connecting a USB hard drive or fl ash drive to the USB Port on the TV. If your digital camera uses an SD memory card, you can even view your digital pictures by just taking the card from the camera and placing it in the TV s SD Card Slot. Enjoying your multi-media content has never been easier, or more fun.  (less)