campaign, it features great characters and tons of special effects and robotic action! Transformers is a World-Wide Brand with Power! It has continual exposure through the animated TV Series, Top-Selling Toys, Comic Books and Atari Video Games and has done $3 Billion in retail sales since 1984! It has top teir promotional and liscening partners such as Paramount, Harper Collins, Pepsi, Burger King, Ebay and GM and a tremendous fan base - both young and old!  (less)